Why We're Here
So that you can feel good supporting the creators you love through the magic of ecommerce.
ABOUT US
Co-Owned by Hank & John Green
For creators. By creators. That’s been our mantra ever since 2008, when Hank Green wanted an easy way to sell his original music that didn’t involve burning CDs on his computer. He teamed with fellow YouTuber and author Alan Lastufka and proceeded to launch one of the very first creator-centric ecommerce stores in November of that year. Nearly 16 years later, DFTBA is now co-owned by YouTubers/Authors/Educators Hank & John Green and continues to follow the mission of helping creators to make a living doing what they love.
Don't Forget to be Awesome
We’ve had the privilege of working with hundreds of clients across the content creation universe, helping many of them go full time with their work. Now with more than 50 full-time employees as we approach our third decade of business, DFTBA strives to carry on that initial vision of our owners. Happy shopping!
Want to Partner With Us? Interested in selling merch with us? We want to hear from you! To start, click here and fill out this form. If we think there might be a good match, we’ll be in touch.
Our Values
Care
We care about our impact. In every decision we seek to make choices that serve our customers, our creator partners, our team members, and our world.
Create
We create high quality products that celebrate ideas and inspire community connection.
Cultivate
We cultivate a great place to work where we support our team so we can achieve big goals together.
Empower
We empower creators and trusted partners by turning great ideas into products people love that can finance and sustain both creative work and philanthropic pursuits.
Learn
We learn every day in lots of ways how to keep getting better at getting better by following the data with a lot of heart, because… we care.